People tend to seek consistency in their beliefs and perceptions. So what happens when one of our beliefs conflicts with another previously held belief? The term cognitive dissonance is used to describe the feeling of discomfort that results from holding two conflicting beliefs. When there is a…
Author’s three-dimensional circumplex model describes the relations among emotion concepts, which are analogous to the colors on a color wheel. The cone’s vertical dimension representsintensity, and the circle represents degrees ofsimilarity among the emotions. The eight sectors are designed to indicate that there are eight primary emotion dimensions defined by the theory arranged as four pairs of opposites. In the exploded model the emotions in the blank spaces are the primary dyads—emotions that are mixtures of two of the primary emotions.
So, what keeps people coming back? Or more to the point, what keeps them from coming back? Using metric data, we are able to trace behavioral and emotional responses to identify the weak spots in our storytelling strategies. By identifying and optimizing these areas, we’re able to make our products better, faster, stronger.
These are just some of the ways to quantify emotional engagement strategies. How do you measure your engagement successes?
ARTICLE: Welcome to the Brave New World of Persuasion Profiling
EXCERPT: A technique called persuasion profiling is just around the corner, and it doesn’t just find content you might enjoy. It figures out how you think. […]
Most significantly, they found that people respond to the same type of argument in multiple domains. In other words, if you figure out how to sell someone books, you can use the same technique to sell them clothes. And if that finding holds, your persuasion profile will have a pretty substantial financial value. Once a company like Amazon has determined your profile by suggesting products in a variety of ways over time and seeing how you respond, there’s no reason it couldn’t then sell that information to other companies. In other words, if you respond a few times to a “50 percent off in the next 10 minutes!” deal, you could find yourself surfing a web filled with blaring red headlines and countdown clocks. […]
If persuasion profiling makes it possible for a coaching device to shout “You can do it” to people who like positive reinforcement, in theory it could also enable politicians to make personalized appeals based on each voter’s particular fears. If your persuasion profile shows that you’re a sucker for social pressure, Joe Candidate could target you with ads saying that your friends will be told whether or not you voted. Persuasion profiling potentially offers quick, easily transferable, targeted access to your personal psychological weak spots. […]