Showing posts tagged consumer
Designed by Freddy Taylor | Country: United Kingdom
“Brief: Walk into any supermarket, choose a brand you dislike and re-brand & re-package, anything goes.
Concept: Try and reflect the honesty of the organic brand and product through innovative packaging and a new logo.
Prototype: Made from shower curtain, sealed with hair straighteners and then screen printed.”
The (near) future of packaging. Is it: a) more sustainable b) more premium c) a compromise d) all of the above
UK Government announced that cigarette display will be banned in all shops between 2012 and 2015 and is planning an application of plain packaging for cigarettes and other tobacco products before the end of thins year. The tobacco industry needs to find a new way to promote their products.
This new tobacco pack can characterise Marlboro brand with its visual appearance and opening method. The outstanding packaging structure can attract people even it is taken away the graphic on it.
The customer can get a free sticker attached the packaging. Those stickers can expose brand identities on variety of objects.
Created by Japanese industrial designer Naoto Fukasawa, the juice box’s packaging is supposed to be more appealing to the eye by imitating the actual fruit they contain.
Now as long as they do not add a artificial fruit aroma, the tactile association should be enough!
IEPE and the anonymous crew dumped 500 liters of water based environmentally-friendly paint on asphalt that was then spread by 2000 cars. Watch it here.
Got a List of Company Values? Be Like Zappos — Make Them ‘Committable’
These are not a vague set of values created by senior management, posted on wall, handed out at employee on-boarding then readily forgotten. Instead, they are the 10 values that all employees live by – and through which the Zappos experience of “delivery happiness” is achieved. Here are Zappos’ 10 “Committable” Core Values:
Google +1 around the world
A few months ago we released the +1 button on English search results on google.com. More recently, we’ve made the +1 button available to sites across the web, making it easy for the people who love your content to recommend it on Google search.
Today, +1’s will start appearing on Google search pages globally. We’ll be starting off with sites like google.co.uk, google.de, google.jp and google.fr, then expanding quickly to most other Google search sites soon after.
We’ve partnered with a few more sites in Europe, Japan, India, Australia and New Zealand where you’ll see +1 buttons over the coming days.
If you’re a publisher based outside of the US, and you’ve been waiting to put +1 buttons on your site, now’s a good time to get started. Visit the +1 button tool on Google Webmaster Central where the +1 button is already available in 44 languages.
Adding the +1 button could help your site to stand out by putting personal recommendations right at the moment of decision, on Google search. So if you have users who are fans of your content, encourage them to add their voice with +1!
Posted by Nick Radicevic - Product Manager
